This ad was for Sainsbury’s – and proved important for their brand as it was in conjunction with the London Paralympic Games for which they’re a sole sponsor. I animated the archery scenes, and although not the biggest job I’ve worked on, one which I enjoyed being part of, as it was in partnership with the London Olympics. Plus it’s got David Beckham. Everyone loves David Beckham!

Sainsburys Brand Forward from Elizabeth Mitchell on Vimeo.